Dear Crest:
I love toothpaste! You guys sell like 100 NEW FLAVORS of Crest a year, and I buy EVERY ONE OF THEM!!!! I'm your most loyal customer!
But I hate getting a new tube of toothpaste home, only to find that I DON'T LIKE THE FLAVOR!! I'm stuck with having to use up the ENTIRE tube, which takes like SEVERAL MONTHS for me because I usally have 38 or 40 different flavors going at once!!
So here's my EXCELLENT IDEA!! You know how they give out free samples at the bakery? Welp I think you guys should make toothpaste tasting bars called....
THE TOOTHPASTE TASTE BOOTH!!!!!
THE TOOTHPASTE TASTING BUTH has several long clear tubes of toothpaste hanging from giant bags, and passing shoppers take long pulls off it, like a hookah! THE TOOTHPASTE HOOKAH, that's another good name for it if you try this in Turkey! Because they like hookahs there! Anyway, I think this would make you guys a lot of money, because everyone could have a draw off the toothpaste, and that would make people buy more Crest because they'd be able to taste it first!
Think about it. Shoppers love smelling the deoderants, and tasting the toothpaste could be the next big thing! I really think this would go over big, and not just for toothpaste conosures like me.
Let me know how you'd like to proceed on this business idea. I will call you tomorrow to follow-up!
Sincerly,
John Hargrave
Aquafresh was kind enough to reply:
From: Consumer.feedback@gsk.com
Subject: Regarding Your Communication to GSK. Case ID: 1867041
Date: Mon, 21 Jul 2003 15:28:44 -0400
Dear Mr. Hargrave,
Thank you for visiting our Aquafresh Toothpaste® website and for your suggestion on ways to sample our product.
Our policy is to accept only ides that are protected by a patent or have been indicated as approvable by the U.SA. Food and Drug Administration (FDA). For you protection, as well as ours, we request that you submit your idea in writing, along with a copy of the patent or the FDA's approvable letter to:
GlaxoSmithKline
Business Devlopment ? FP1370
200 N. 16th Street
Philadelphia, PA 19102
We appreciate your taking the time to contact us.
Sincerely,
Maureen
GlaxoSmithKline Consumer Healthcare
Date: Mon, 21 Jul 2003 18:03:12 -0700 (PDT)
From: "John Hargrave"
Subject: Re: Regarding Your Communication to GSK. Case ID: 1867041
Maureen:
Thanks for the response!!!! Can't wait to get started working with you guys!! I LOVE AQUAFRESH and cant wait for shoppers all over the world to be gently licking our toothpaste tasting tubes!
Can you advise me how to go about getting a patent, so we can get this thing into development? I have some free time tomorrow during my lunch break, and can try to get it done then.
Thanks for the speedy response!
John Hargrave
johnhargrave@yahoo.com
From: Consumer.feedback@gsk.com
Subject: Regarding Your Communication to GSK. Case ID: 1867041
Date: Tue, 22 Jul 2003 11:45:43 -0400
Dear Mr. Hargrave,
We have received your follow-up e-mail message regarding Aquafresh® toothpaste.
Unfortunately, we can't advise you on obtaining a patent.
We appreciate your taking the time to contact us.
Sincerely,
Maureen
GlaxoSmithKline Consumer Healthcare
Sheesh. For making a living in toothpaste, these guys don't seem to smile very much.
